About this Vintage Print Ad
A black-and-white Prudential Insurance Company of America ad encouraging families to calculate how much money would be needed if the breadwinner were taken. It emphasizes cash for taxes, mortgages, obligations, and ongoing income support, and promotes Prudential's three different 'Modified' policies adapted to the cash-and-income idea. The ad invites readers to speak to a local agent, office, or write the Home Office.
- Brand: Prudential Insurance Company of America
- Product: Prudential life insurance policies
- Tagline: How many dollars will be needed?
- Publication: Fortune
- Year: 1935
Objects in the advertisement: ornamental border, rock of gibraltar illustration, medallions, text
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