About this Vintage Print Ad
This advertisement promotes Kimberly-Clark's Kleerfect printing paper as the ideal paper for rotogravure printing. Using a historical scene involving Pope Nicholas V and artisan Peter Finiguerra in Florence, it connects the origins of intaglio printing to modern rotogravure. The ad emphasizes Kleerfect's strength, opacity, smoothness, equal excellence on both surfaces, and color quality, claiming it improves readability and reproduction of printed colors for magazine and advertising use.
- Brand: Kimberly-Clark
- Product: Kimberly-Clark Kleerfect Printing Paper
- Tagline: A Pope's Fastidiousness gave Modern Advertisers Rotogravure Printing
- Publication: Fortune
- Year: 1935
Objects in the advertisement: pope, men, painting, paper, chair, robes, table, wall paneling
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