About this Vintage Print Ad
A black-and-white print ad for J. Walter Thompson Company uses the story of Ponce de Leon and the Fountain of Youth as a metaphor for effective advertising. It promotes the company's ability to discover and present the basic ideas and truthful product facts that appeal to the public, emphasizing refinement in copy and layout.
- Brand: J. Walter Thompson Company
- Product: J. Walter Thompson Company advertising services
- Tagline: THE FOUNTAIN OF YOUTH
- Publication: Fortune
- Year: 1935
Objects in the advertisement: men, stream, trees, rocks, hat, sword, bow, feathers, scroll, decorative border
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