Ivory Soap
Ivory Soap
Delineator
Don't coarsen your skin!.. Only a soap that's pure enough for a baby should touch your face
1933
About this Vintage Print Ad
This advertisement promotes Ivory Soap as a pure and gentle soap suitable for both babies and adults. It emphasizes the importance of using a soap that is pure enough for a baby's sensitive skin, suggesting that adults should also use it for smooth, clear skin. The ad highlights that Ivory Soap is 99 44/100% pure, floats, and contains no free alkalis or acids. It appeals to mothers by associating the product with the care of their children and claims that doctors and nurses recommend it.
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