About this Vintage Print Ad
A black-and-white autumn-themed print ad for Swans Down Cake Flour promotes the flour as ideal for making cakes and pies in cooler weather. It emphasizes that the flour is specially made for cake and pastry baking, produces lighter, whiter, finer results, and helps prevent costly cake failures. The ad notes it has been preferred by housewives for 25 years and invites readers to ask their grocer for it. It also offers new cake recipes in a booklet titled "Cake Secrets" by Janet McKenzie Hill for 10 cents.
- Brand: Swans Down Cake Flour
- Product: Swans Down Cake Flour
- Tagline: A Feast of Good Things for Autumn
- Publication: Good Housekeeping
- Year: 1920
Objects in the advertisement: plate, cake slices, pie, flour box, fruit decoration, vegetables, corn stalks, pumpkins, small product illustration
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