About this Vintage Print Ad
A black-and-white fashion advertisement for the Gossard Front Lacing Corset emphasizing natural beauty, graceful lines, comfort, poise, and freedom of movement. The copy argues that successful corsetry should express individuality rather than exaggerated styles, and claims every Gossard corset is designed to offer lasting value beyond ordinary corsets. The ad is associated with Lucile, Ltd. and names The H. W. Gossard Co. with offices in Toronto, Chicago, New York, and Buenos Aires.
- Brand: Gossard Corset
- Product: Gossard Front Lacing Corset
- Tagline: The Charm of Being Natural
- Publication: Good Housekeeping
- Year: 1920
Objects in the advertisement: woman, corset, dress, hat, chair, ornamental border, signature
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