Crisco
Crisco Shortening
The Ladies' Home Journal
You always can have fresh cake on hand if you make it with Crisco
1913
About this Vintage Print Ad
This advertisement promotes Crisco as a superior shortening for baking cakes, emphasizing that cakes made with Crisco stay fresh twice as long as those made with butter. The ad highlights Crisco's purely vegetable composition, its consistent quality year-round, and its cost-effectiveness compared to butter. It also includes a recipe for Silver Nut Cake and mentions a free cook book offer.
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