About this Vintage Print Ad
This advertisement from Union Oil Company of California addresses concerns about rising prices, specifically focusing on the price of 76 Gasoline in Los Angeles. It explains that while the monetary price of gasoline has increased from 1941 to 1948, the true price—measured in terms of labor or goods exchanged—has actually decreased. The ad uses examples such as the cost of food, pipe laying, and service station construction to illustrate that consumers get more value for their money today than in the past. The company emphasizes increased efficiency, higher business volume, and lower true costs as reasons why gasoline is a better value now.
- Brand: Union Oil Company of California
- Product: 76 Gasoline
- Tagline: Just how high are prices?
- Publication: The Saturday Evening Post
- Year: 1948
Objects in the advertisement: man, woman, child, barber chair, gasoline pipe, factory, car, barrel, service station, cityscape, chart
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